Before you pick up a camera, our creative team gears up for creative meetings to discuss what content needs to be shot for the next month. Everyone comes in with inspiration and ideas for what they’d like to create. I usually come in with photos that caught my eye or have an interesting composition. From there, the team picks apart the photo to figure out “How did they do that?” and “How can we make it unique and on brand for our client?” Photographers often work with graphic designers and designers to successfully achieve the perfect “trick” photograph. Images that seem impossible to create can be achieved through innovation and collaboration.

Agency bookers are busy people and don’t have time to waste. They work around the clock and if you call them for a chat, they will likely be doing other things at the same time. So the best way to first get in touch with them – unless you are a commercial client or advertising agency – is via email. And I mean email, not Instagram DM or Facebook message. Email the agency with as much information as possible. The less emails you have to exchange with the agency to get to the point, the better.

Props can either make or break your photo. Managing your props are the first step in preparing for the shoot. It is important to create a “scene” when working with product photography. There should be a focal point of the shot, which should always be the product. Our team is always going on prop shopping trips to add to our large selection of props in the office that allows us to find something new every time.